Shades of puce and greenish hues galore—what more could a professional artist ever ask for? Well, a not-so-shoddy color palette for starters. In fact, why don’t we just see what the pros have done and take it from there?


Google Is Quite the Model

Among the most easily recognizable color schemes is Google’s blue/green/yellow/red CMYK model approach.

color-scheme-example1

google-color-palette

Though this particular color selection gives off an elementary-school vibe, it does cater to the primitive means of navigable visual ease. It sticks to primary and/or secondary colors, depending on which color scheme they are associated with, and in doing so, it is coined polychromatic.


Rockin’ Robin

Let’s tone that mighty palette down a little bit, and we’ll stick only to the varying tints, tones, and saturations of, say, blue. Perhaps the iconographic social media platform of Twitter comes to mind.

color-scheme-example2

twitter-color-palette

By no means coincidental, the developers of Twitter stuck to a constant base color to ground each of the different shades, tints, tones, and saturations. As a result, it earns the medal of monochromatic.

Interestingly enough, we discussed the importance of colors in an article several weeks ago, paying close particular attention to that of blue.


Sources

Go ahead and explore these useful links that were referenced throughout the post:

http://blog.hubspot.com/marketing/color-palette-famous-websites

http://www.usability.gov/how-to-and-tools/methods/color-basics.html

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