Take one step back to take two steps forward. Look at what you’ve already accomplished in the past and see what you have to work with.
There is enough of an apparent series of changes in usership for us to eventually interpret and fully understand the particular means in which your audience acts in. And these results are the direct product of how well your website was designed. Known as user research methods, they can better provide substantial intellectual input of its functionality. Some examples include contextual interviews, first click testing, use cases, prototyping, among the more common ones such as surveys, usability testing, and focus groups.
Which One of These Behavioral Changes?!
Evidently so, we have quite a few options to choose from, some varying from audience-specific features to content and design analyses. A well-rounded and efficiently designed website will more often than not pass multiple of the user research method tests. It is extremely crucial that whilst the project is in its germinal stages of inception, it ought to maintain a standard level playing field with regard to any of its sister media outlets, whether that be other websites associated with it or YouTube channels or Twitter accounts.
Go ahead and explore these useful links that were referenced throughout the post: