Every single multinational company’s (MNC) goal: sell. And if you can’t sell, get the hell out of the kitchen. So, in today’s society, what exactly are the norms and standards that are set whenever such MNCs attempt to shove their merchandise down our throats?

What We See Isn’t What We Get

Accentuate more of the experience than the product.

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In other words, companies design their websites to advertise their product, and more importantly, to brainwash their audience so that they can associate a particular product with a particular experience. We are sold the experience through the product; the website tailors the presentation of their merchandise to fit the common American lifestyle, inexorably promoting their merchandise and their merchandise alone. There isn’t much to go off of if we are speaking in terms of a simpler, less complicated, more applicable, and more audience specific product, such as apparel rather than hiking gear or equipment.

What We See Isn’t Exactly What We Get

But it’s close enough.

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Though many websites still revert to the old school method of displaying the honorable garment against an eggshell-white background, many have taken the modern approach at incorporating the warm-bodied, empathetic human sporting whatever garment is in talk. Not entirely selling the experience because such clothing is worn everywhere and so there is no precise location to focus on, they nevertheless incorporate a relatable human who is already sporting the potential new purchase.


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