The whole Nike versus Adidas debate, not really explained, but demonstrated by website design. We’ll explore how competitive companies tend to attract the same audience by utilize nearly identical design schemes and layouts for these self-proclaimed “unique” and scintillating shoes.

Two Wombs, Two Twins

Take a gander at Nike’s Website.

Screen Shot 2015-09-20 at 3.25.53 PM

Now take a gander at Adidas’ website.Screen Shot 2015-09-20 at 3.25.26 PM

Do you notice any similarities? If you got the slideshow of photos and the sans-serif typography, then you’re on the right track.

Now let’s make a few modifications (two, to be exact) to the photoset from up above in order to effectively spot several more similarities by:

  1. dropping the saturation and sharpness for both, and
  2. flipping the second photo across the horizontal axis.

Screen Shot 2015-09-20 at 3.25.53 PM

Screen Shot 2015-09-20 at 3.25.26 PM

Honestly now. Do you notice any differences? Can you really even spot the differences?

Probably not. In fact, if we were to lower the sharpness even more so that each element on the page is a blurred conglomeration of black and/or white, we’d be very quick to realize the identical nature found embedded in two of the world’s most competitive companies—hiding, right before our very eyes.

So, is it merely a coincidence that we are told two things are so very different when in fact they are so very similar? Don’t believe the hype behind a simple sneaker, folks.


Go ahead and explore these useful links that were referenced throughout the post: